Crafting a successful mobile application that gets many downloads is fundamentally based on designing an astonishing yet easy-to-use UX. Can your users easily navigate through your app well, or it’s hard for them to use it? A great mobile app design not only offers renowned UX but also helps you retain your potential customers. Bad and boring UX design can make your customers jump on your Competitor’s app. Ultimately, everything on your mobile app goes back to the type of experience it offers to its users.

The success of a mobile application is reliant on a combination of factors, however, UX is what makes or breaks your app. Businesses that invest in user experience see a lower cost of consumer acquisition, increased customer retention, lower support cost, and increased market share.

How should you design your app for maximum growth? In this article, we outline six successful strategies that will get you to design an alluring UX.

User Interface (UI) Design

A good UI design can materially help make your app reach its full potential. User Interface design focuses mainly focuses on interaction, and while being easy-to-use is necessary, an attractive yet still practical design is key to the success of your app.

Instead of cramming too many items within the screen, use swipe-able pages to plunk all the content you want. Make sure to reserve proper spaces for users to interact.

Use proper texts and sizes to enhance readability. It’s worthless to build a mobile application that no one can read. Texts are the key delivery representatives of the messages of your mobile apps, and hence should not be disregarded.

Be Careful with Colors

Colors play a vital role in enhancing user experience. It’s wrong practice to choose any color for the design. Proper selection of colors can help and enhance interactivity and visual continuity in your mobile app.

When choosing colors for your mobile application, focus on color contrasts. To enhance the user experience, plunk sufficient contrast in the background of the navigation bar and the bar button tiles to easily distinguish the buttons.

Use at least 50 percent contrast differences and test the results on different devices in different lighting conditions such as outdoors and indoors. Never use the same or slightly different color in both interactive and the non-interactive elements. Increase contrast between them to make your users easily identify where to tab.

Ultimately, colors should be used to enrich the flow of information, not to distract users.

Minimal User Design

A mobile application is not only about looking appealing, it needs to be super functional as well. The popularity of minimalistic design is growing year after year. Minimal User Design is all about keeping your mobile app simple while cutting all the clutters such as evading irrelevant 3D images with textures and shadows, beveled edges and reflections in favor of a flat, and several others.

In short, the key principle of minimal user design is to offer the user with only what they need to know and see in the app. A minimalistic approach helps deliver a world-class experience to users.

In-App Personalization

With growth in the mobile app industry, user expectations are also growing. The main goal of App personalization is to present users with experiences tailored to the specific requirements, rather than offering a one size fit all experience to all users.

Mobile app personalization plays a crucial role to enhance the user experience, boost loyalty, and eventually, grow your business. With personalization, you can tweak the app experience for each user, making them more likely to engage with your app on a regular basis.

Personalization can help app stand out from the crowd – users are far more likely to use a mobile application that addresses their specific requirements and interests over a range of generic, impersonal platform.

Delightful Onboarding Designs

Nowadays, for first-time users, showing onboarding screens has become a very common practice in mobile applications. The main purpose of these onboarding screens – also termed as walkthroughs – is to introduce the mobile application and demonstrate what it does to the first time users.

Evaluate whether onboarding is required for your mobile app and, if so, to decide the best possible approach to implementing it.

Onboarding is essential in mobile applications to support interaction techniques that a large percentage of users would not have been exposed to on a regular basis. It is used particularly by gesture-driven applications as these applications are still in the exploratory and experimental phase.

As such, designers require to guiding users on how to interact with them by clearly displaying every gesture and its corresponding function. It makes your app interactive. Birdhouse app by Twitter offers an excellent progressive onboarding experience for its users.

Gesturization

Adding new and interesting gestures gives super power to your mobile application in terms of UX, usability, and retention.

Earlier the UI of some of the top mobile applications were restricted to minimum functionalities like pinching and swiping. Now, professionals are adding new gestures such as drag and swipe in mobile apps to enable speed in user action – making a comfortable way for users to interact with your app with devices of varying shapes and sizes.

In Closing

When you are designing and developing a mobile application, UX has to be at the top of the list of considerations to make your app successful. There are various strategies that can help you provide your app users with best-in-class experience. If you succeed implementing the best of UX strategies in the most efficient manner, your app can truly stand out in the mobile app industry while ensuring you meet the bottom-line.